Fine Art

Phoenix Fashion Week creates a hot August night with fashion preview! Phoenix Fashion Week's "Shop Garment District" event fit perfectly with their motto of "Bridging Designers and Buyers". It was an evening of style and flare, showcasing creations from 10 emerging designers and introducing 40 models displaying the collections. Guests enjoyed cocktails, while shopping designer fashions and admiring the incredible desert views at Degree 270, a chic lounge on the 14th floor of the Talking Stick Resort. The "Shop Garment District" event featured a fashion show, with models previewing select pieces from each of the designers as a prelude to Phoenix Fashion Week 2011, which takes place in early October.

Fashion is all about emotion, creativity and uniqueness, which can clearly be seen in each of the 10 emerging designers. This event gave these up and coming designers an opportunity not only to demonstrate their style and innovation but also to promote their brands with prospective buyers and others in the fashion industry. For those unfamiliar with Phoenix Fashion Week, it is more than a series of events, it is a mission. With Brian Hill as executive director, the Phoenix Fashion Week team strives to help develop and mentor designers and models. Crucial to this effort is preparing them for the tough fashion industry by educating them on the business side with concepts including public relations, advertising and promotion.

Phoenix Fashion Week is full of firsts this year! For the first time, Phoenix Fashion Week opened applications to designers outside of Arizona. This year's 10 emerging designers are a mix of 4 Arizona designers with others representing California, Texas, Minnesota, Ohio, Missouri, and Mexico. Also new this year is the model challenge, with the Top 40 models competing for Model of the Year honors and a deal with a local agency. At the "Shop Garment District" event, there was more going on behind the scenes than most guests may realize. This event was pivotal in developing the designers and models and preparing them to compete for the ultimate grand prize at Phoenix Fashion Week 2011. This year marks the 7th anniversary of Phoenix Fashion Week, which takes place October 5-8, 2011 at the Talking Stick Resort. This year's Phoenix Fashion Week will feature over 30 fashion shows, trunk shows and fashion workshops. Get ready for the runway!

~Angie for AD Photoworks